Influencer Marketing

Influencer Marketing

Influencer marketing is a type of collaboration. Basically, to promote something in an organic way, a business collaborates with an influential.

Influencer marketing uses top-most content creators who specialize in their respective niches. It can not only help you improve brand awareness, increase in traffic, but also drive your brand’s message to your target audience.

In simple words, instead of marketing directly to a wide group of consumers, you pay influencers to get out the word for you.

Who are Influencers???

Unlike celebrities, influencers can be anyone, anywhere. There large followings on the web and social media make them so influential. For example, an influencer can be a popular fashion designer on Instagram, or a well-read blogger who tweets, or a respected high profile executive on LinkedIn. So you can easily know who is an influencer. We just need to find the right one for your marketing campaign.

Types of Influencers:

  • Micro-Influencer
  • Celebrity Influencer
  • Blog Influencer
  • Social Media Influencer
  • Key Opinion Leader

Instagram influencer marketing is an effective and well-known strategy. But there are a number of other networks that are growing for influencers. For example, Snapchat, YouTube and TikTok, etc. According to statistics, by 2020, the industry is set to reach $10 billion in worth.

What differs Influencer Marketing from standard marketing is that influencers use those services or products before advocating for them. Nevertheless, there are no advertising tricks used in these campaigns, no disingenuous celebrities smiling over a product you know they’ve never used.

Since Influencer marketing relies on both Social and Content marketing tools, it helps in generating more credibility and genuine authority in the minds of the consumers eventually.

Join Hands with Us

We at Archrex Solutions, are organized and tailor our approach very carefully according to the specific influencer. Our team put together a strategy, plan, and budget and also spends time on research before presenting an ideal campaign which suits best for your brand.


Choosing the network on which you want to focus and working on the demographics. Also, the type of influencer you are aiming for your brand is crucial.


Goal Determination

Without a goal, you can’t measure success for your influencer marketing strategy. For smart goals, there are three factors to keep in mind: reach, relevance, and resonance.

Budget Friendly

The cost can go as high as it can but you want to keep things In budget and execute the plan accordingly. We focus on maximizing the results in minimum budget.

Audience segment

You must know what your target audience is and if they will connect with the influencer or not. Your content, strategy, influencer, and the audience must be aligned for a triumphant campaign.

Find your Influencer

Social epidemic’s success is largely dependent on the involvement of people with a particular and rare set of social gifts. They can be divided as: Connectors, Mavens and Salesmen.

Review and Reward

Track your results to know if you have achieved your objectives and reward the influencer on the basis of those results. This will help in maintaining a successful campaign.

Feel free to talk to us

We are Team of Professionals with high integrity and work ethics to drive your business to the next level.


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